Small format, despite being small as indicated by it´s name, is of great strength and importance.
It is the small format prints, such as business cards, brochures, invitations, labels or posters that our customers use to make the first contact and a good impression. In Japan, business card exchange is an important ritual. They are always given and received with both hands together with a small bow. Posters, as we know them, have been with us for more than 150 years and a well-designed and printed brochure can not only make a good impression, but also increase the sales of the particular product or service.
It has already been a year since we strengthened our small format print with a new device, Ricoh Pro C7100X and as this step proved right, we will continue in expanding this segment this year as well. It is visible on the ever-growing number of orders in this field, that we can go further into “industrial” extent not only in large format printing, but also in the small format. This was the reason for introducing further printing and finalizing devices for really large volumes of print into our machinery park.
Xeikon, Ricoh Pro C7100X, Kip, Horizon CRF-362 or Horizon HOF-20 SPF/FC-20 are technologies that help us provide our customers with not hundreds, but thousands of high-quality brochures, leaflets, business cards, labels or posters.
We are happy that despite the growing offline, the standard prints are still maintaining their strong position in marketing mixes and their use is increasing.
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